Photo essays seem like a daunting undertaking accomplished only by the massively creative unicorns living in our midst. They’re popular among the New York Times and Times of the world. However, you can easily learn how to make a photo essay, too. If done well, a photo essay can put a picture to your purpose and create a personal and emotional experience for your website visitors.
Previously, we talked about the benefits of a photo essay on your nonprofit’s website. Now let’s get into the nitty-gritty process of how to make a photo essay and look at examples along the way. Let’s get started!
Find a Photographer
Before you do anything else, make sure you have a talented someone willing and able to take these awesome photographs. This someone can be a volunteer, staff member, or a professional photographer. Have someone in mind? Great!
Decide on a Message
What do you want to say with this photo essay? The message should be related to your nonprofit’s mission and vision. A good message has the capacity to invoke an emotional response to viewers.
Make a Game Plan
Pinpoint a subject or group of subjects to photograph. Action is great for photo essays, so it’s best if your subjects are doing something. Coordinate a time and place that works for the photographer as well as those being photographed. A photo essay does not need to be done in a day (although it definitely can be). Be sure to let your photographer know the more photos to choose from, the better.
Choose Your Photos
This is where the creative juices really start to flow. All of the photos should address the same message. As you’re choosing which photos to include, keep your core message in mind. Which photos best convey that message? Consider your audience as well, and choose photos that they’ll connect with emotionally. The photo essay tells a story, so be sure to arrange your photos in an order that makes sense for the story.
In this photo essay, Charity: Water tells the story of a school in Nepal that needs access to clean water and receives it. Each photo drives home their message: Everyone should have clean water. Whatever your message is, make sure it hits home in every photo you choose.
Include a Variety of Shots
Varying ranges and angles will add some depth to the photo essay. Wide shots set the scene, giving the viewer an idea of the location and who is involved. Medium shots are usually action- oriented. They give the viewer a better idea of what’s going on. Close-up shots are often among the strongest. They are intimate, focusing on one subject in a tight portrait. Detail shots can be integral to setting the scene. Often, these shots are a close-up of someone’s hands performing an action.
Team Rubicon uses photo essays on their “Story of Team Rubicon” page. They start out with a wide shot, then medium, detail, and close-up. The variation keeps the photos visually interesting, while sticking to the same message in every photo.
Format Your Photos
For a slideshow setup, keep all your photos the same size. Additionally, if you decide to include a border, it should be the same on every photo. A border is not necessary, but it can be useful in certain instances. Write a caption for each photo with a simple explanation of what is going on in the photo.
This New York Times photo essay on refugees uses a border on each of the portraits. The border ties together each of the portraits, taken at different times and in different countries. This method humanizes the crisis by photographing the refugees outside of the refugee camp, so they can be seen as dignified human beings.
Briefly Set the Scene
Your introduction should be short and informative. You definitely want to let your photos tell the story, so only include information that the average visitor would not be able to glean from the photo itself or the caption.
Conclude with a Call to Action
Include the call to action at the end of the photo essay. Appealing for support makes sense after you’ve given your visitors a chance to learn your mission through a photo essay.
So now you know how to make a photo essay for your nonprofit, and you’ve seen some stellar examples. Include your new photo essay on your website. Visitors will have a clear image of who they are helping and will be more likely to turn their emotional connection into support for your nonprofit.
Does your nonprofit use photo essays? Have any other tips on how to make a photo essay? Let us know in the comments below.
As a photographer, you are a storyteller. The nouns are your subject matter; the verbs are the color and contrast that keep the story moving. A cast of characters all working together to get your point across. Instead of proper grammar, you ensure proper exposure. Instead of spelling errors, you watch for tack-sharp focus. For those times when the story is especially important and meaningful, or for when one image doesn’t say it all, there is the photographic essay. With blogging and social media, photo essays are more popular than ever: humorous or emotionally relevant, sparking debate or encouraging compassion, each with a story to tell.
I’ve mentioned before that taking on a photo project is one of my favorite ways to reignite my love for photography, but beyond that, it’s a great way to get your message across and have your work seen by a larger group. A photo essay is intriguing; it’s something to talk about after people hear that you’re a photographer and want to know about the glitz and glamour of it all. It’s the perfect thing to tell them after you’re done going on and on about all of the red carpets, the celebrities, the fame, and the fortune. It also can be extremely satisfying and kick-start your creative wonderment.
By definition, a photographic essay is a set or series of photographs intended to tell a story or evoke emotions. It can be only images, images with captions, or images with full text. In short, it can be almost anything you want it to be. Which is where I struggle most–when the options are limitless. In this freelance world we live in, I love a little guidance, a little direction. Ideally, someone to tell me exactly what they want and promise to be thrilled with whatever I produce, for my fragile artist ego can’t take any less. While I continue my quest for that, I offer you these 5 tips for creating your own, completely without bounds, photographic essay:
1) Let it evolve on its own
Each time I’ve had a very specific concept in mind before I started shooting, it’s never been the end result. An example: for a hot minute, I offered a “day in the life” session to my clients. I was photographing so many of the same clients year after year that I wanted to be able to offer them a different spin on the portrait sessions I was doing for them. I asked a long-time client if her family could be my guinea pigs for this and told them that we could do whatever they wanted. We went out for ice cream, had a mini dance party in their living room, and I photographed a tooth that had been lost that very morning. Then, very last, I photographed the two young daughters with notes they had written, which to be honest, I’m not even sure how they had come about. I rushed home after the session and edited those last note pictures first just because they were so different from what I usually shoot, and posted them on my personal Facebook page the heading Notes Girls Write.
Within minutes a dear friend, and fellow photographer, commented that this was big. Bigger than just the two pictures. She and I would spend the next year working on a photo essay that became a blog, that in turn became a book entitled Notes Girls Write. We photographed hundreds of women of all ages with their notes, each one later expressing having their portrait taken with their own words was an extremely powerful moment for them. Beyond my beautiful children, the fact that I can make a bed with hospital corners like no one’s business, and the award I won in the 4th grade for “Most Patient”, Notes Girls Write is one of my proudest accomplishments. It evolved on its own, starting from a few similar photographs that struck a cord in viewers and becoming a large and powerful project, one of the biggest markers in my career so far.
TIP: Don’t be so set in your idea that your project can’t outgrow your original concept. Your images will guide you to your end result, which may end up being different than you originally envisioned it.
2) If you think there’s something there, there’s likely something there
For the last year I have been a “foster mom” with a dog rescue group. Volunteers transport dogs that would otherwise be put down from overpopulated shelters, or seized from terrible situations, to my area, where dog adoption rates are much higher. These dogs live in foster homes while they receive medical care and basic training so that they can be adopted out to loving homes. It’s incredibly rewarding. Especially when I had hardwood floors.
I knew from the first time I met the transport van I wanted to document what it looked like: a van full of dogs that just narrowly escaped death arriving to temporary homes where they will experience a level of love and care which they’ve likely never known. I tear-up every time I see it. I am also put to work every time I am there, so taking photos while holding onto a 100 pound German Shepard is tough. It’s going to take me several trips to have enough images to do anything with, but that’s fine. I have no idea what I will be doing with these photos. I know they will find a home somewhere: maybe with the rescue group to raise awareness, or to help bring in volunteers, or maybe they will do nothing more than document my own story with volunteering, or perhaps something more. I’m not sure yet, but the point is that I have the images, ready for their time, whenever that is.
TIP: If you think there is something to it, there likely is. Even if it’s just a personal passion project. Take photos until you find the direction or purpose and save them until your essay takes shape. You may not end up using all, or any of the images, but in continuing to take photographs, your project will be defined.
3) Shoot every single thing
I’m the “World’s Worst Over-Shooter”. Need one image? Let me take a hundred so we know we have it. Luckily for my bad habit, the photographic essay needs over shooting. Whether you know what your plan is, or have no idea want your end result will look like, the more coverage you have, the better. This is one of the few times I push my luck and ask my subjects to work for me until they never want to see me again (I only photograph people though, so if you are photographing mountains or something, you have the added advantage of not pushing people until they cry or yell). Don’t be shy. Shoot everything you know you don’t need, just in case you need it. Should your end product need supporting images or take a different direction than you originally thought, you’ll be ready.
Take advantage of digital (if that’s how you shoot) and fill a memory card. You may end up trashing everything, or you may not. I had no idea that my Notes Girls Write project would span for as long as it did, but because I didn’t turn down anyone who was interested in the very beginning I ended up with some shots that told complete stories and expanded on the original concept.
TIP: Think big. If you are shooting an essay where mountains are your subject matter, see the mountain in pieces and photograph the surrounding trees, rocks, and whatever else. This will save you having to return to the beginning of the project for supporting shots, or having to reshoot if your essay takes a different turn than you planned.
4) Ask for help with image selection
I struggle with this one–I let my personal feelings get involved. Throughout our Notes Girls Write project I was constantly picking images based on my personal feelings–the subjects that I had connected with more, and the girls that I knew were most interested in the project. This is where it is so helpful to have someone else help. Someone who has no personal feelings towards the images and will help you pick based only on the strength of the image and not your own feelings. Even if people were not involved as subjects, you tend to have personal feelings toward images that the general public may not see the power behind.
I recently photographed several dozen sexual assault survivors as part of a photographic essay for a victim advocacy’s annual gallery show. This event is meant to put faces on the survivors and raise awareness, and has been a large local event for years. I was thrilled to be selected to be the exclusive photographer, though this was one of the hardest projects I’ve ever taken on. The photo sessions themselves, whether five minutes or 30, were extremely emotional for the survivors and in the time I spent with them, I often learned a lot about their journey and experience. This made it difficult for me to pick which final images would be used for the show, based only on the power of the image and not my personal feelings. In the end several select friends helped me narrow each survivor’s images down, and the subjects themselves selected which would be the final image used, as ultimately this is their story.
TIP: All creative work is personal, and looking at photographs we take ourselves is incredibly hard to do with clear eyes. We see the mistakes, the personal feelings, the shot that could have been better. It’s impossible to always set these aside so when working on a project that is incredibly important to you, or large in scale. Have others help you decide what images to use for your final pieces. Bring in people who are interested in photography and people that aren’t. People that know about your subject matter and people that don’t understand it at all. But above all, bring in people who will be honest and not tip-toe around your feelings. Lastly, also bring a thick skin.
5) Tell your story, in fact shout it from the rooftops if you can
Maybe your original idea for your photographic essay was to post it on your blog. Awesome, nothing wrong with that, but are you sure it can’t be more? Shop it around, who can it help? Does this benefit a group, an organization, or a person? Could it inspire people? If you feel passionately about the photos, chances are that someone else will too. Your photographic eye doesn’t stop when your shooting is done. If you felt compelled to take the time to create a photographic essay, there are likely “readers” for your story.
TIP: This isn’t the time to be humble. Taking on a photo essay is a large endeavour. While there’s nothing wrong with having it be something you only did for your own personal growth, showing it around can be helpful both in experience and longterm benefit. Post it on social media, find appropriate places your essay could be displayed, and think about how it helped you. Every single photo essay I have done has led to an outstanding connection, or more work, and there is nothing wrong with getting those things along with the personal gain of accomplishing something you’re proud of.
The ideas are truly for a photographic essay are limitless. Truly.
Want a few more ideas for projects, try these?
Have you ever done a photographic essay? What is your experience? Share with in the comments if you have, or have considered it. If you haven’t, what are you waiting for?